Embracing Excellence: AdMission's Journey with the 28COE Core Values

At AdMission, we are dedicated to embodying the 28COE Core Values curated by Dr. Bilal Ahmad Bhat. We extend our sincere gratitude to the entire team behind 28 Credentials of Entrepreneur- 28COE for providing us with such a comprehensive guide of essential values to uphold. Dr. Bilal’s visionary leadership and dedication to establishing these principles deserve our utmost appreciation. These values serve as our compass, guiding our actions and decisions towards excellence and integrity in everything we do. We are committed to embracing and practicing these values daily, as they form the bedrock of our organizational culture and drive our collective pursuit of success and significance.


Integrity is the unwavering commitment to moral and ethical principles. It is the foundation upon which trust is built, both within our organization and with our stakeholders. We uphold integrity by consistently acting with honesty, transparency, and accountability in all our endeavors. It guides us to make decisions that are aligned with our values, even when faced with difficult choices. Integrity is not just a value we espouse; it is the essence of who we are as individuals and as an organization. Through integrity, we build enduring relationships, earn respect, and cultivate a culture of excellence and trustworthiness.


Boldness is the courage to pursue ambitious goals and take calculated risks. It is the willingness to step outside of our comfort zones and embrace uncertainty in the pursuit of innovation and progress. Boldness fuels creativity, drives change, and empowers us to challenge the status quo. It inspires us to dream big, set audacious targets, and persevere in the face of adversity. Boldness is the catalyst for transformation and growth, enabling us to seize opportunities and make a meaningful impact in the world.


Honesty is the cornerstone of our relationships, both internally and externally. It involves being truthful, transparent, and sincere in all our communications and actions. We value honesty as a fundamental principle that builds trust, fosters open dialogue, and cultivates a culture of integrity. Honesty guides us to speak truthfully, even when it may be uncomfortable, and to take responsibility for our words and deeds. By upholding honesty in all our interactions, we demonstrate our commitment to ethical conduct and earn the respect and confidence of those around us.


Trustworthiness is the foundation of our reputation and the cornerstone of our relationships. It is earned through consistency, reliability, and integrity in all our actions and decisions. We prioritize trustworthiness as a core value, knowing that it is essential for building strong partnerships and fostering collaboration. Trustworthiness requires us to honor our commitments, communicate openly, and act with honesty and integrity at all times. By embodying trustworthiness, we demonstrate our dedication to ethical conduct and our commitment to earning the trust and confidence of our stakeholders.


Accountability is the hallmark of responsible leadership and the key to achieving our goals. It requires us to take ownership of our actions and their outcomes, holding ourselves to the highest standards of performance and integrity. We embrace accountability as a guiding principle, knowing that it fosters transparency, trust, and collaboration within our organization. Accountability compels us to honor our commitments, fulfill our responsibilities, and strive for excellence in everything we do. By embracing accountability, we create a culture of integrity and empowerment, where every individual is empowered to contribute their best and take ownership of their contributions to our shared success.


Learning is the fuel that drives our personal and professional growth. It is the process of acquiring new knowledge, skills, and insights that enable us to adapt, innovate, and excel in a rapidly changing world. We value learning as a lifelong journey that enriches our lives and enhances our capabilities. Learning empowers us to stay ahead of the curve, embrace new challenges, and unlock our full potential. It fosters creativity, curiosity, and resilience, enabling us to thrive in dynamic environments and seize opportunities for growth and development. By prioritizing learning, we cultivate a culture of continuous improvement and innovation, where every individual is encouraged to explore new ideas, expand their horizons, and contribute to our collective success.

Community of Customer Experience

Our Community of Customer Experience is the cornerstone of our success and the driving force behind everything we do. It encompasses the collective efforts of our team to deliver exceptional value and service to our customers, exceeding their expectations at every touchpoint. We prioritize understanding and anticipating the needs of our customers, building meaningful relationships, and delivering personalized experiences that create lasting impressions. Our community is dedicated to fostering loyalty, advocacy, and trust among our customers, ensuring their satisfaction and success. By prioritizing the customer experience, we create a culture of customer-centricity and excellence that sets us apart from the competition and drives sustainable growth and prosperity for our organization.


Passion is the fire that fuels our purpose and drives us to pursue our goals with energy, enthusiasm, and dedication. It is the deep-seated belief in what we do and the unwavering commitment to making a difference in the world. Passion inspires us to push boundaries, overcome obstacles, and exceed expectations in the pursuit of excellence. It fuels our creativity, resilience, and determination, enabling us to turn challenges into opportunities and setbacks into successes. By embracing passion, we unleash our full potential and unlock new possibilities for growth and innovation. It is the driving force behind our collective efforts to make a positive impact on our organization, our communities, and the world at large.

Culture Of Fun

A Culture of Fun is essential to fostering a positive and engaging workplace environment where employees can thrive and unleash their creativity. It encompasses activities and initiatives that promote enjoyment, laughter, and camaraderie among team members. We believe that a fun workplace cultivates a sense of belonging, reduces stress, and enhances productivity and morale. From team-building exercises to social events and celebrations, we prioritize creating opportunities for employees to connect, unwind, and recharge. By fostering a Culture of Fun, we create a vibrant and dynamic workplace where employees feel valued, motivated, and inspired to do their best work.


Discipline is the foundation of success, providing the structure and focus necessary to achieve our goals and fulfill our commitments. It involves setting clear priorities, maintaining self-control, and adhering to high standards of performance and behavior. We value discipline as a key driver of productivity, efficiency, and excellence in everything we do. Discipline empowers us to stay organized, focused, and resilient in the face of challenges, enabling us to overcome obstacles and achieve our objectives. By embracing discipline, we create a culture of accountability, reliability, and continuous improvement that propels us towards our vision and goals.

Community of Ownership

Our Community of Ownership is a collective commitment to taking initiative, accountability, and pride in our work and contributions. It transcends traditional hierarchies and empowers every individual to act as a stakeholder in our organization’s success. We believe that when everyone takes ownership of their responsibilities and contributes their best, we collectively achieve greater outcomes and drive positive change. Our community fosters a culture of empowerment, collaboration, and innovation, where every voice is heard, valued, and respected. By embracing a Community of Ownership, we create an environment where individuals feel empowered to make decisions, take risks, and drive results, driving our organization’s growth and success.

Result Oriented

Being Result Oriented means setting clear goals, taking decisive actions, and driving measurable outcomes. It involves focusing on results and performance, rather than just activities and processes. We value a Result Oriented approach as it enables us to prioritize initiatives and allocate resources effectively to achieve our strategic objectives. Result Oriented individuals and teams are proactive, resourceful, and accountable for delivering outcomes that contribute to our organization’s success. By fostering a culture of Result Orientation, we create an environment where everyone is aligned with our goals, motivated to achieve excellence, and committed to driving impactful results.

Constant Improvement

Constant Improvement is our commitment to continuous learning, growth, and innovation. It involves seeking opportunities to enhance our processes, skills, and capabilities to drive excellence and achieve better outcomes. We value Constant Improvement as it enables us to stay agile, responsive, and competitive in a rapidly changing world. Constant Improvement requires a growth mindset, openness to feedback, and a willingness to challenge the status quo. By embracing Constant Improvement, we create a culture of innovation, creativity, and resilience that enables us to adapt, evolve, and thrive in dynamic environments.


Leadership is the ability to inspire, influence, and empower others to achieve shared goals and aspirations. It involves setting a compelling vision, leading by example, and fostering a culture of collaboration, accountability, and continuous improvement. We value Leadership as it enables us to drive positive change, navigate challenges, and unlock our collective potential. Leadership is not confined to titles or positions; it is a mindset, a set of values, and a way of acting with integrity, empathy, and courage. By cultivating Leadership at all levels of our organization, we create a culture of empowerment, innovation, and excellence that propels us towards our vision and goals.

Hard Work

Hard Work is the dedication, perseverance, and commitment to giving our best effort in everything we do. It involves going the extra mile, overcoming obstacles, and pushing through challenges to achieve our goals. We value Hard Work as it enables us to realize our full potential, build resilience, and drive meaningful results. Hard Work requires discipline, focus, and a positive attitude, even in the face of adversity. By embracing Hard Work, we create a culture of excellence, productivity, and continuous improvement that propels us towards our vision and aspirations.


Diversity is our strength, enriching our organization with a variety of perspectives, experiences, and ideas. It involves recognizing and valuing the unique contributions and talents of individuals from diverse backgrounds, cultures, and identities. We value Diversity as it fosters innovation, creativity, and resilience, enabling us to adapt, evolve, and thrive in a complex and interconnected world. Diversity promotes inclusion, equality, and belonging, creating a culture of openness, empathy, and mutual respect. By embracing Diversity, we create an environment where everyone feels valued, empowered, and inspired to contribute their best, driving innovation and success.


Innovation is the engine of progress, driving us to challenge the status quo, explore new possibilities, and pioneer groundbreaking solutions. It involves creativity, curiosity, and a willingness to take risks in pursuit of novel ideas and approaches. We value Innovation as it enables us to stay ahead of the curve, anticipate market trends, and create value for our customers and stakeholders. Innovation requires collaboration, experimentation, and a culture that encourages learning from failure. By embracing Innovation, we create a culture of creativity, agility, and resilience that enables us to adapt, evolve, and thrive in a rapidly changing world.



Quality is the foundation of our reputation and the cornerstone of our success. It involves delivering products, services, and experiences that consistently meet or exceed customer expectations. We value Quality as it builds trust, loyalty, and satisfaction among our customers and stakeholders. Quality requires attention to detail, commitment to excellence, and a culture of continuous improvement. By prioritizing Quality, we create a culture of excellence, accountability, and customer-centricity that drives our organization’s growth and success.


Teamwork is the synergy of collaboration, communication, and mutual support among individuals working towards a common goal. It involves leveraging the collective talents, skills, and perspectives of team members to achieve greater outcomes than would be possible individually. We value Teamwork as it fosters innovation, creativity, and resilience, enabling us to overcome challenges and drive meaningful results. Teamwork requires trust, respect, and a shared sense of purpose among team members. By embracing Teamwork, we create a culture of collaboration, inclusion, and empowerment that enables us to achieve our collective goals and aspirations.


Simplicity is the art of eliminating complexity and focusing on what truly matters. It involves streamlining processes, reducing unnecessary steps, and removing barriers that hinder efficiency and effectiveness. We value Simplicity as it enhances usability, clarity, and user satisfaction, driving customer loyalty and engagement. Simplicity requires clarity of purpose, empathy for the end-user, and a commitment to continuous improvement. By prioritizing Simplicity, we create products, services, and experiences that are intuitive, seamless, and easy to use, enhancing our organization’s reputation and competitive advantage.

Collaboration & Partnership

Collaboration and Partnership are the cornerstones of our approach to achieving shared goals and driving collective impact. They involve working together with stakeholders, allies, and partners to leverage complementary strengths and resources in pursuit of common objectives. We value Collaboration & Partnership as they enable us to achieve greater outcomes, foster innovation, and create value for our customers and communities. Collaboration & Partnership require trust, transparency, and a shared commitment to mutual success. By embracing Collaboration & Partnership, we create a network of allies, advocates, and supporters who amplify our efforts and contribute to our collective success.


Idealism is the belief in the possibility of a better world and the commitment to working towards realizing that vision. It involves setting high aspirations, challenging the status quo, and inspiring positive change through action. We value Idealism as it fuels our passion, creativity, and resilience in the pursuit of our mission and goals. Idealism requires courage, perseverance, and a willingness to take risks in pursuit of noble ideals. By embracing Idealism, we create a culture of optimism, innovation, and social responsibility that drives our organization’s impact and legacy.


Courage is the strength of character to face challenges, take risks, and pursue our goals with determination and resilience. It involves overcoming fear, doubt, and uncertainty in pursuit of what we believe is right and meaningful. We value Courage as it empowers us to step outside our comfort zones, embrace change, and pursue our dreams with confidence and conviction. Courage requires vulnerability, authenticity, and a willingness to confront adversity head-on. By embracing Courage, we create a culture of resilience, innovation, and empowerment that enables us to overcome obstacles and achieve our greatest aspirations.


Unselfishness is the spirit of generosity, empathy, and altruism that drives us to prioritize the needs and well-being of others above our own. It involves acts of kindness, compassion, and selflessness that contribute to the greater good and collective welfare. We value Unselfishness as it fosters a culture of cooperation, compassion, and mutual support within our organization and communities. Unselfishness requires empathy, humility, and a willingness to give without expecting anything in return. By embracing Unselfishness, we create a culture of generosity, inclusion, and social responsibility that enriches our lives and strengthens our connections with others.


Entitlement is the belief that one is inherently deserving of privileges, benefits, or special treatment without having to earn or merit them. It is an attitude of entitlement that undermines accountability, fosters complacency, and erodes trust within our organization and communities. We reject Entitlement as it contradicts our values of integrity, fairness, and meritocracy. Instead, we strive to cultivate a culture of accountability, humility, and respect for others’ contributions and achievements. By embracing a culture of meritocracy, we create an environment where individuals are recognized and rewarded based on their performance, contributions, and character, rather than entitlement or favoritism.

Self Respect

Self-Respect is the foundation of dignity, confidence, and resilience in our personal and professional lives. It involves valuing ourselves, our abilities, and our worth as individuals, regardless of external validation or approval. We value Self-Respect as it empowers us to set boundaries, assert ourselves, and advocate for our needs and interests with integrity and confidence. Self-Respect requires self-awareness, self-acceptance, and self-compassion. By embracing Self-Respect, we create a culture of empowerment, authenticity, and inclusivity that enables individuals to thrive and reach their full potential.

Client Value Creation

Client Value Creation is our commitment to delivering exceptional value and service to our clients, exceeding their expectations and earning their trust and loyalty. It involves understanding our clients’ needs, preferences, and goals and delivering tailored solutions and experiences that address their unique challenges and aspirations. We value Client Value Creation as it drives customer satisfaction, retention, and advocacy, driving sustainable growth and prosperity for our organization. Client Value Creation requires empathy, creativity, and a relentless focus on delivering outcomes that matter most to our clients. By prioritizing Client Value Creation, we create long-lasting relationships, drive positive word-of-mouth, and differentiate ourselves in the marketplace.

One Global Network

One Global Network is our commitment to fostering collaboration, connectivity, and synergy across our global organization and partner ecosystem. It involves leveraging our collective strengths, resources, and expertise to address global challenges and opportunities and drive collective impact and innovation. We value One Global Network as it enables us to share best practices, insights, and resources across borders and boundaries, driving efficiency, agility, and scalability. One Global Network requires trust, transparency, and a shared vision and values among all stakeholders. By embracing One Global Network, we create a culture of collaboration, diversity, and inclusivity that enables us to achieve greater outcomes and make a positive impact on a global scale.

Unlock Your Potential: Embrace the Transformative Power of 28COE Core Values!

AdMission urges individuals and businesses alike to adopt these life-changing principles. This comprehensive set of values has the potential to revolutionize lives and elevate businesses to new heights. We endorse these core values wholeheartedly and encourage you to secure your copy today. Don’t miss out on the opportunity to transform your life and empower your business with the guiding principles of 28COE. Embrace growth, integrity, and success – start your journey towards a brighter future now!

28coe core values


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